DiezMillones.com

Competition shoe industry in Indonesia is still going very strict. Adidas continues to be overshadowed by long time competitor who is also an old enemy, Nike. Brand Adidas could not sit idly by and strolled calmly. Relies on the power of innovation, Adidas has developed its brand with a good performance.

That good performance can not be separated from Adidas commitment to always give their best to consumers. Benjamin Hendradjasa, Country Manager of Adidas Indonesia, said that before the Adidas brand plunge into society, they first make sure employees and related stakeholders have high integrity. This will increase the value of integrity in the performance of a solid one big team. So, Adidas can provide products that match market needs. Integrity solid team brought Adidas to always prove its seriousness in accommodating the needs of every consumer. Adidas best products not only sold to professionals only, but also for the entire community that hobby and love doing sports activities, as part of its goal in attaining health.
Innovation has a crucial role. Brand Adidas always focuses on the experience and years of research to create products that are revolutionary. Innovations made by adidas last some time are very influential on the development of their products. Benjamin said that Adidas innovation focused on the safety and convenience users in sports shoes. This brand is very caring aspect. One innovation is to create products of Adidas running shoes which emphasize the importance of choosing the right shoes and in accordance with the type of foot shape.

Like some of the technology applied to the Glide-Supernova running shoes appropriate shoes for the owner type underpronator feet (leaning towards in) and the type of normal feet. Equipped with adiPRENE technology, which serves to cushion the blow to its feet when landing and adiPRENEÅ as a cushion in the middle of the shoe to provide a dynamic response in the trot. Formotion 3D technology in the heel to provide more flexibility in movement and transition foot when running.
Other features are also found on the X Predator football boots which became flagship products of Adidas in 2009. This shoe uses PowerSpine technology that gives more power to the players by optimizing the power when doing goal-kick. Brand Adidas innovation and research is always done professionally and also periodically to increase customer satisfaction. For instance, Adidas uses footballer Zinedine Zidane, Gerrard, Raul, and Van Bommel, in examining the quality and strength of Predator X.