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Archive for the ‘advertising’ Category

Before we can understand Social Media Marketing we need to define “Social Media” and “Social Networking”. Simply put, social media advertising is a user generated content on the Internet. You may have come across a new term web2.0. Social Media and Social Networks Web2.0. In the early days (well, actually just a few years ago) websites are static and passive. They are mostly company brochure online with very little interaction. The only way to participate is to send an email to guard the website and hope he returns to you.

Today social media advertising refers to the collective group of sites whose content is primarily written and published by users and not owners or employees of the website. For example most of the videos you see on You Tube are uploaded or published by ordinary people like you and me, not by You Tube employees or staff. Almost all articles published on Wikipedia is written and / or edited by people who are not linked to Wikipedia in any way. Instead of the normal corporate website created by the company, Social Media content on the website created by you and me and maybe Larry from the front door.

Social Media is the exchange of personal comments and views of the various online use of platforms such as blogs and micro blogs, chat rooms, social networking and book marking, bulletin boards, photo and video sharing sites and virtual worlds.

Here are just some of the social media advertising platform:

• Facebook
• YouTube
• Flickr
• Twitter
• Second Life
• Tumblr
• StumbleUpon
• MySpace
• Google Groups
• Delicious
• Qzone
• Wipedia and other wiki

According to Wikipedia “Social Media Marketing” also known as “The Influence of Social Marketing” the act of using social influencers, social media platforms and online communities for marketing, customer service relations and publications. To put it in more simple terms, Social Media Marketing (SMM) or Social Media Advertising (SMA) is a certain segment of the social marketing platform that utilizes the Internet to deliver commercial messages to prospective customers.

Social Media Marketing is a collection of methods and commercial operation to generate publicity through social media sites and online communities. Social Media Advertising is the planning and execution of advertising campaigns on the platform. Social Media Eye The reasoning behind this action is simple: The advertisers must go where they hang out clients. The hard part is to run and manage the form of advertising or communication on social platforms. If you go with a message that normally hard to sell advertising you’ll use in traditional media, like magazines, radio and TV, you almost certainly crash and burn quickly. Direct commercial messages quickly regarded as spam and you’ll find yourself blacklisted in no time. If you are in marketing or advertising there is no way to avoid another Social Media Advertising. It is simply a must for modern enterprises to participate in.